I’ve spent part of today tweaking the upsell for Kudos 2 today. The ‘Upsell’ is the efforts the demo makes to get you to buy the full copy. The original demo was pretty lacklustre in that there was a nag screen that had a default background with some screenshots from the game, and it basically said “please buy it”.
I figured I could do better than that, and in a flash of inspiration I replaced the default avatar on the upsell screen with the players actual avatar they used in the demo. Then, instead of the text saying ‘would your character have done well?” it uses their name, so it’s ‘would bill have done well?’ etc.
I also added a quote from a review of the game that was massively positive, to remind people how great the game is :D and I enclosed the upsell text in a nicer formatted white window so it looks much more polished.
Then I ditched the default, fixed screenshots and replaced them with 3 dynamic ones, where they constantly cycle through a total of 9 upsell screenshots, cross fading between them and thus adding some minor movement and animation (in some ways) to an otherwise boring upsell screen.
It won’t double conversion rates, but it can’t do any harm.
Also, I replied to an email about a potentially important deal for the game today. You have to make some pretty big guesses in my job. When people say “how much for the rights to X” you have to really stroke your chin and think about the right figure. At the end of the day, it’s a bit of a guess…