Category: business

The rumour is that a lot of people are staying on at Infinity Ward because they are owed huge bonuses from COD:MW 2 and if they quit before they are paid, they lose the right to them.

This is depressing, and very evil, and not at all uncommon. Not just in games, but everywhere. I’ve had a lot of different jobs, in a lot of different companies, and the vast, vast majority of them have an employee incentive scheme called ‘jam tomorrow‘. They don’t call it that, but that’s what people call it when they see it for what it is.

There are basically two strategies to keeping decent staff. (Nobody cares about keeping bad staff, in fact, they are doing you a favor if they quit). They are:

1) Make the job great, in terms of earnings, benefits, working environment and job satisfaction

2) Vastly increase the opportunity cost of quitting.

Now clearly 1) costs a lot more than 2). You can pay the gullible fools a pittance, not pay out any benefits, and make their lives miserable, and the dumb schmucks still stay in their cubicles. Clearly 2) is the way to win!

But that is old school thinking from factory floors, the industrial revolution, people churning out simple, measurable, mechanical work, where the objective was just to keep people working.

Game development doesn’t work like that. The work is very difficult to measure. You can’t stand over a programmer and tell if he is working well, or hard, or at top efficiency. Ditto an artist.  Is that texture the best you can do? Really? How do I tell?

Activision are using the sort of trick that cynical factory owners used to try and keep people working the lathe, and that just plain does not work for knowledge workers. I did my best work when I was motivated and happy, and my worst work when I was cynical, negative and felt cheated. I’d wager you are the same. It’s a worse strategy than just flinging monkey shit at your staff, because at least then, they would quit and you would realise you are doomed. This way, the staff stay there and grumble and drag the productivity of the company down.

Activisions strategy might look to them like it is working. But it isn’t. They are just demotivating their staff and delaying the inevitable resignations. This isn’t a 19th century pin factory, it’s 2010 and the new economy. Someone tell the activision bosses that.

So…. for the past few days I’ve been distracted by various things. The largest distraction was the arrival of my new PC. Hurrah! First one in three years. I can now check everything under Windows 7, 64 bit with ATI, which were the three missing links in my compatibility testing.

Of course installing a new PC means NOTHING works. It means working out why perforce won’t set its environment variables on Windows 7. It means remembering where the hell I put my precious Office 97 install CD (I refuse to pay money to upgrade ms office when office 97 does everything I need :D). And it means working out how to re-cable part of the house so that I can move the router into the office.

Bah.

But now it all works! and I am back in action working on actual work stuff. For the rest of today and tomorrow I will be playtesting the new GSB expansion pack. Expect screenshots shortly before release, hopefully mid-week. Everything seems bug free, it’s just a matter of play-balancing now. Phew!

Oh and I’ve been building a log store to store the wood that keeps our house less-cold:

Hello ubisoft, how are you? It appears from this:

http://www.computerandvideogames.com/article.php?id=235290&site=pcg

That you are making DRM in your new game (Assassins creed 2) even more inconvenient for paying customers than before. Apparently if your net connection drops slightly, you will get kicked out of the game.

This is madness. Have you not heard that DRM is actually unpopular with paying customers? As a gesture of goodwill, I offer you the most exhaustive consultation on the causes of piracy ever done.

The conclusion is that DRM == net loss in terms of sales. Maybe one day there is flawless, transparent DRM, but that day is not today, and this is not it.

I am not some pirate at slashdot or digg telling you this, but a game developer who makes his living from copyright, and who strongly, passionately, fiercely opposes and hates piracy. DRM like this does not work, and it’s silly to keep using it. Please do not do this to PC gamers.

That is all.

I suspect that there are two types of ads:

1) Ads that draw your attention to stuff, and maybe sell it

2) Ads that act as background noise to constantly remind you of a companies or products existence, so you recall it at a much later purchase time.

My ads (and likely ANY indie game ads) fall into 1). We hope you see the ad, read the ad copy, click it, and try the demo, then buy the game. Ha! we hope…

But look at TV ads. Pay attention to the next group of TV ads you see, and count what percentage of them are ads for products you haven’t heard of, or companies you don’t know about. I bet its zero percent. These ads are either shown 10 times a day or not at all, because they are all type 2) ads. They don’t work on their own.

The best examples (and the most annoying) here in the UK are car insurance comparison websites. How many can you name? Try it (if you are a brit )

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I bet you named gocompare and comparethemarket.com. And when was the last time you needed to get a  competitive car insurance quote? On average 6 months ago, if at all. These ads work like  the ads for directory enquiries numbers here in the UK. You will notice that there is little or no actual information in them at all. I’ve seen 100+ adverts for mazumamobile.com, and have no idea what they said. They only really need to say a single thing:

mazumamobile.com

And that will eventually stick in your head.  The majority of  TV ads are semi-ignored, absorbed in our peripheral vision, or maybe just overheard from another room. Ad designers know this. That is why TV ads are so annoying and seem to be targeted at idiots. The content is, sadly, irrelevant. All that matters is the name. That name can stay in your head for decades. If the name sucks, you need a tagline. If you are 30+ in the UK, do you remember these?

“I’m a secret lemonade drinker”

“Made to make your mouth water”

“Helps you work rest and play”

If you EVER saw these ads, I bet you know the products, now, even fifteen-twenty years later. Scary isn’t it?

One of the small number of companies I own shares in is Marks And Spencers.  One of the reasons I own them is they have a flipping superb ad agency working for them. One that we will remember years later,

Remember, this wasn’t just a blog post. This was a Marks and Spencers Blog post :D

I wish my ads were that good…

If this is right:

http://www.microsoft.com/presspass/Inside_ms.mspx

Microsoft have $58 billion revenue a year and 92,000 employees.

The average revenue per employee is thus $630,175 a year.

Holy shit.

I must remember this the next time I read some microsoft bashing from linux or google fanboys. Microsoft isn’t going anywhere, anytime soon.