Game Design, Programming and running a one-man games business…

My experience of exhibiting at Rezzed 2013 UK

So… I’m back from the sunny climes of Birmingham UK. For those who don’t know much about Birmingham, here is an up to the minute guide:

But enough about Birmingham, what about the games show known as rezzed?

This was the first time I had ever attended a games show as an exhibitor. I’ve given talks before, but never had a booth and shown off games, either released or in development. My main concern has always been the shaky business case of paying thousands of pounds to hire a few square feet of space for two days. As an analytics boffin, I’m very wary of spending money without being able to quantify what I get for it. Anyway… I decided it was worth doing it properly or not at all, so we had a proper big 4 PC booth showing redshirt and democracy 3:

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And despite our initial very English doom-and-gloom panic that we were the only strategy game in a sea of call of duty, and nobody would care, our booth was kinda swamped right from the start. It was *very* rare to find a moment of either of the two days where all 4 seats were not taken, sometimes with a small crowd around each player. Redshirt was a big attraction, and democracy 3 seemed to attract all kinds of gamers, young,old,male,female, which was very interesting.

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As well as showing off the games, and getting to watch people play them, we also got to talk to a fair few people from the press, and of course hang out with a bunch of indies we know from previous events. I was busy enough that I only got to attend one of the developer sessions, which I guess is the downside of actually being an exhibitor. We had three people on our booth including me, and maybe we should have had more to free us up to actually walk around, or more importantly, sit down now and then!

We completely ran out of badges, and almost ran out of flyers for both games. People really like game show swag! So anyway… the big question is, was it worth it, and would I do it again? I think the answer is ‘probably yes’. These things are expensive. yes it’s cool that you meet real gamers who play your games, but the gamers are charged for entering the show, and you get charged for providing the games they come to see…seems a little cunning to me. I am in the wrong business clearly… I think if the costs of exhibiting were much higher I’d say it isn’t worth it, given the opportunity cost that the money could also buy a lot of advertising or artwork/promotion in other ways.

I think it’s probably very good to do shows when your game is approaching beta and close to release (as both ours are), but earlier in dev, or attending every show for an already released game? It’s a really tough call. Obviously it also depends on your company’s balance sheet! I saw some indies still fighting to get picked on greenlight, with their first game, and I wonder where they get the money together for an appearance at a games show. Still… there is no right answer for this stuff, everyone has their own strategy. Anyway…back to work…

Come say hello (and try the games) at Rezzed

I’m pretty sure I’ve already mentioned it, but I’ll be Rezzed in Birmingham UK this weekend with Mitu from the Tiniest Shark showing off our games Democracy 3 and Redshirt. (I’m the publisher of redshirt, mitu is the developer).

Rezzed is a PC gaming show run by eurogamer and Rock Paper Shotgun and the last one was totally awesome. there are developer talks and lots of games on show, including triple A stuff and lots of really good indie games. You should definitely go. It’s at the Birmingham NEC which is trivial to get to if you live within a bazillion miles of it :D

rezzed1

Right, that’s the sales pitch over with, so lets get to the more human interest honest heart-on-wrist stuff shall we?

PLEASE COME AND PLAY MY GAMES! I’ve worked for ages in this little bubble where I *think* democracy 3 is fun and looks good and is playable and intuitive and makes sense, but like all developers I really have *no idea at all* what gamers who haven’t played democracy 1 or 2 will think of it. It is VERY valuable for me to know peoples opinions. I’ll give you nice glossy flyers explaining the theme of the game, and badges! and mitu has stickers as well as two yes TWO different types of badge for redshirt. How are you not already buying a ticket at this news???

badges

Seriously, it is very helpful to hear peoples thoughts on the game, and even more helpful to actually stand discretely and watch people try it. You don’t *have* to talk to us, just plonk yourself in front of a monitor and start clicking things, that’s the whole idea. And this is true of every developer at the show. They desperately want you to come and try out their games. Even if you just click a few things, read a bit of text, and decide it’s not for you and wander off, that’s still preferable to no interaction at all. And also…do not feel bad if you *do* really like the game and sit there playing it for twenty minutes. If a queue forms, I’ll wave a bat-leth at you, but I doubt a deep turn-based strategy game will be the star attraction among the explosions and car chases at a games show :D

Anyway, in all seriousness, come say hello, try the games, and tell us what you think. Don’t feel bad if you have criticisms or complaints about them. All feedback is good. I’m told I am ‘less scary’ in real life than online by people who meet me. I have *NEVER* done a games show in my entire career, so this is a big scary ‘argh will it be worth it’ moment for me (these booths are EXPENSIVE), and I want to squeeze it to get as much helpful feedback as possible.

And if you write a blog, or do lets plays, or whatever, please introduce yourself. We are very happy to talk about the game, be interviewed and so on right there at the show. I might even give you one of my legendary business cards.

See you there.

 

Who would be a game developer?

Some people, noticeably kids, seem to think being a  game developer sounds awesome. You sit there and play games all day (no) and you earn money like notch (no). It’s fun because you do whatever you like (no) and anyone can make a game these days (no).

I’ve blogged a lot about the work, and effort, and technical knowledge required, and the likely rewards (low on average) and chance of success (very low on average). What amazes me, is that in addition to all that, you also often get abuse hurled at you from people.

Granted it’s worse in the mainstream industry (no 45 person company that behaves like this is ‘indie’ I resent them using that word to describe themselves). in that your actual direct boss may be the one shouting at you, and threatening to fire you if you don’t work an 80 hour week, but the minute you have an online ‘persona’ and direct contact with gamers things can get kinda nasty. For example, a recent game developers tweet (I wont’ draw further attention to it, in case he doesn’t want any)  revealed how someone following him on twitter had threatened to turn up at his house and stick a knife in his throat, because (as far as I could tell) this guy wanted him to roll back a recent code change).

People like that should be in a cell.

It’s an extreme example, but I do not know a *single* indie game developer who does not have a story of harassment online from someone who is a gamer. I don’t mean the usual forum trolling crap that idiots on sites like you-tube are always guilty of.  I mean people threatening physical violence, wishing you would die from some disease, insulting you racially or threatening to spread rumors about you to destroy your business. I’ve had people threaten to kill my cats, to spread lies about me to try and break business relationships or put me out of business. I’ve had people saying they will dedicate their life to ruining my business.

Let’s just pause here and point out what I do for a living. – I make games.

I just thought I’d stick that in, in case you forgot, and assumed I was a gun-runner, drug-dealer, sex-trafficker or terrorist for a minute or two.

The general consensus amongst devs is that you never ‘engage’ with abusive people. You just delete the email / ignore them, act super polite and hope they will forget about it. But in a way, that’s how bullies go through life without changing their behavior. Eventually, they become senior management and treat their staff like crap, one can only assume? I don’t think as a group, indie game developers should treat ‘receiving abuse’ as ‘part of the job’. If we were actresses who were being abused, nobody would say ‘that’s just the job, deal with it’. People would be outraged. Why is it ‘ok’ to hurl insulting abuse at people who make video games?

I met a fellow indie dev at GDC who got on to the topic of dealing with anonymous internet abuse being hurled at him. We chatted a bit, and he had a big smile on his face as we talked about the different people and what they had said to us / threatened us with. He was smiling with relief, because he realized it wasn’t just him. He wasn’t being picked on, he wasn’t doing anything wrong, he was just a game developer, and that means the internet thinks he is a punch bag.

It’ s pretty crappy, and it’s no way to get what you want. People don’t listen to your arguments about games more because you are abusive to them. They probably just delete them. It’s about time that abusive 1% of the gamer community learned that lesson. I have some customers who can email me and ask for new features to be put in the game, and they go to the top of my list of things I need to do, because they asked for them, and they are great people, and I want them to enjoy the game. Nobody on that list is someone who was abusive, insulting or patronizing.  That’s probably the 99% of gamers who are great. pity about that 1%.

 

Three pronged game development strategy

We hear a lot about how the PC market is on the way down, Dell are making less money, Microsoft keep making stupid decisions (someone sack ballmer and put in someone with a clue as to what they are doing please). and meanwhile everyone’s favorite tax-dodger apple is making more money than any sane human can imagine. Desktop PC’s are out, and tablets are in. Mobile is king. Just look at any number of crazy charts etc…

I suspect that although desktop PC gaming may not be as healthy as it once was, it is still pretty healthy, and I suspect laptop PC gaming is probably stronger than ever before. Laptops always used to be an executive, wealthy-persons PC, with the majority of us putting up with big beige boxes whilst the high fliers had a Sony Vaio. These days, laptops are cheap as chips, and have more than enough horsepower for gaming.

Personally, I still do 95% of my gaming on my desktop. This is to be expected for a developer, because I have 9as I keep reminding people) a darned comfy office chair and a nice office. I’m perfectly happy gaming in my office. However, the reality for people not working like me is that PC use might increasingly be on a sofa, in the garden, on a kitchen table with a laptop, wherever.

I’m hoping to steer positech in a bunch of different directions over the next few years. here uis my grand strategy marvel/laugh at its genius.

LAPTOP GAMERS

Democracy 3 is aimed at you. I will try to minimize it’s file access and CPU usage to ensure it doesn’t drain your battery, and I pledge to playtest it on laptops at least as much as desktops. D3 is a thinking game, one you might prefer to play lying on a sofa with a laptop.

TABLET GAMERS

Redshirt is aimed at you (it will also be on mac/pc). We plan to get this game out on ipad as it really does look the part in ipad format. Plus it’s relatively low system resource usage means it actual fits in ipad RAM :D.

DESKTOP GAMERS

Gratuitous Space Battles 2 will be aimed at you, if/when it gets made. In fact it will be seriously ninja-aimed at you, trying to squeeze every ounce of processor capability that I can.  Possibly supporting big picture mode for TV’s and I hope to experiment with multi monitors too. bwahahahaha.

This is my plan. Annoyingly, there is still only one of me. I must rectify that somehow.

Scheduling a game release

This is a tough call. When I was a newcomer to indie game development, making smaller budget games with fewer sales, I used to think we had a huge advantage over the AAA guys. A triple A game (in almost *all* circumstances) HAS to ship in a specific month. They do this because the ad-buy has been scheduled, the contracts for PR people have been written, the availability of release slots for portals and platform holders is agreed, the finances are in place to pay everyone assuming that is the ship date, and so on… So what happens if the game is not fun two months before release?

TOUGH

Tough Tough Tough. Maybe everyone could work evenings and weekends (like they hadn’t secretly allowed for that anyway?) and maybe everyone can put in some extra effort…but it’s a really BIG DEAL in financial and PR terms if you push back the ship date.

As an indie, this is not the case, so we can be a bit smug and say ‘it’s done when it’s done’.

Except increasingly… this gets hard to do. The problem isn’t so much financial – luckily I could work another year on the current game and not be short of money to buy food, but one of scheduling. If you want the PR people, the guy making a trailer, and so on to be available towards the end of a project (when everything is nailed down and won’t change) you need to book them early. More relevantly to me, I only want to appear at trade shows showing off a close to release game, not an early alpha. If redshirt and Democracy3 were June 2014 releases, I doubt I’d show them at rezzed or anywhere else yet. Not because it’s ‘too early’, but because doing shows is EXPENSIVE and you want to pick your battles. Promoting a game you can buy next month or NOW makes more sense to me.

I’m fussy enough to be able to throw my arms in the air and say “We must wait another year dammit!” on my games, although luckily both are coming along nicely, but it’s something as an indie you have to keep an eye on. You don’t just need to make sure you have cashflow to pay the bills until the ship date, you need to have a release date in mind for lots of reasons.