Game Design, Programming and running a one-man games business…

The future of steam, VR and other seattle stuff

So here I am, sleepless in seattle. Actually its more like sleeping well, but with a nosebleed in seattle, but that isn’t as catchy.

I’m here for a meeting with valve and some other indies, so I have lots to talk about. I am no expert at knowing exactly what I am and am not allowed to say, so here are vague impressions rather than a news-dump on steams plans. For a while, a lot of indies have been panicking about steam. There are more and more indie games being released though greenlight and people are worrying that the ‘average’ indie game on steam is making less money. The phrases you hear are ‘floodgates are opening’ and ‘race to the bottom’.

I’ve seen what valve have planned and I really do not think anyone has to worry. Actually I do. If your plan is to dump your first unity hobby game on steam and then retire rich, and that game is a clone or unpolished, or incredibly unoriginal, then yeah, you are so fucked, but frankly I don’t care.

Valve are approaching the ‘floodgates’ problem in exactly the right way. The steam experience for everyone is going to get so much better. I can’t fault their plans in any way. I’d love to attract loads of web traffic with a clickbait ‘valve are about to wreck steam’ blog post, but that would be complete bullshit.

My advice to indies uncertain about steam’s future is just to make a really cool game and don’t worry. That sounds like PR bullshit but it’s actually true for once.

While I was at valve I got their VR demo. I fail AGAIN here in any attempt to be contrary or scandalous, because I’m just going to echo what other have said. Fuck yeah. This is so cool. I never thought it would even work on a stereoblind person, but it is amazing. It isn’t perfect, it isn’t suitable for everything, but it *is* amazing. A whole new experience. I never thought we would be this close to a proper star trek holodeck so quickly.

I met some really nice people here. It’s always awkward mentioning anyone specific because then you feel like you might not mention everyone and my Englishness thinks I am probably offending someone, but hey, I’m not intending to. Anna & Augusta from valve were very cool to meet, I suspect Alden now sleeps safer knowing that I’ll safeguard his job when I own valve, and it was amazing how much in common I seem to have with the amazingly cool Tommy refenes, including a love of l33t electric cars. Also always good to bump into chet again. Whenever a bunch of games geeks get together, we always end up talking about cats. I also got to meet Jamie Cheng, another real friendly and cool guy.

I should also pay respects to the legendary Ichiro lambe, who has proven that Americans can actually be just as deadpan and sarcastic as English people.

 

 

 

Positech Games needs artists (as contractors)

Right, I need to get my act together and get some artwork commissioned. I need some good 2D artists, maybe 1, maybe two. Maybe the person I need is YOU or someone you know. I need some artists to work on Gratuitous Space Battles 2. If you haven’t heard of it before, it’s a space strategy game with really gratuitous explosions and effects, and lots and lots of exploding spaceships and lasers. Here is the website for the original game, and here is the placeholder for the new one.

I already have my spaceship and GUI artist chosen, but what I also need are some planets and nebulas.  Are you a decent planet/nebula artist? I’m talking about the kind of thing seen in games like Eve Online, or actually any really high quality decent space game. I want very high quality stuff, not 20 minutes fiddling with difference clouds in photoshop. I like billowing nebulas, really colorful stuff, stuff like those awesome hubble pictures…

hub

I need them as 4096 square jpgs. yeah that’s BIG, and yes jpg’s are lossy,. but I can deal with it. I probably need the original source as bitmaps or PSD files anyway… And I need about 10-12 of them, depending on cost. They all need to be totallyt original compositions, not something anyone has seen before. They need to have no stars in them (parallax starfields are added by the game). They also need to show some pretty cool variety. I may add bloom effects on top of them. I don’t care *how* they are made, they might be painted from scratch with a tablet, they might be composed algorithmically from fractal art programs, they might incldue some amazing blending of real life cloud sources, and will probably be some combination of all of the above. They just need to be fucking cool.

And also…

I need planets. I’ll probably paste these onto the nebulas in-game, using cunning parallax scrolling which is a new technique that has just been invented. I want some very cool planets, like city-planet of coruscant from Return of the Jedi (below), or some really amazing gas giant, or a planet with lots of wacky rings. Go nuts! These can be smaller, maybe I need some 1024 ones, and some 512 ones. And again, they have to be original, and awesome.

corus

I’m not looking for an employee, that involves tax and lawyers. I’m looking for a freelance contract artist. We never need to meet, of course you can work on these from home, to a deadline I’ll set, but I’m fairly flexible. I can pay you by wire transfer, and normally pay in dollars, but that’s negotiable too (especially if you are British). I pay reliably and on time, ask anyone. The only other restrictions are:

1) You must be at least18 years old (otherwise it gets tricky from a legal; POV).

2) You must not be working under a contract that could enforce ownership of your work. ie: if you are currently working for a games company, you need a cast-iron contract that states you can work for me in your spare time and that they don’t have any claim to your work. You *will* have to sign a contract to this effect.

Do you know the people I want? ARE you the person/people I want? Pls email me at cliff AT positech.co.uk. Pls feel free to send links to portfolios of similar work. I don’t want someone who has never drawn a planet or nebula before. i need to be able to see just how AWESOME you are.

And if you work in games, please tweet/share this to anyone who you think may be interested! Cheers!

I suspect nobody will read this one either but…

I guess we live in attention deficit times. I’m guessing roughly 95% of people commenting on the various sites that ran my last blog post, most of which had a bucketful of abuse and hatred for me, didnt actually read the article at all. They skimmed it, eager to whine and moan and hurl insults at a game developer, as is the trend, and assumed it said “Sales are a bad thing because I make less money”.

Which it didn’t. it didn’t even come fucking CLOSE to saying that. Sales make me, and many devs a lot of money. I’m not moaning about money, my games sell very very well, but as 95% of people just wanted to hurl abuse at a game developer to deal with whatever issues they have in their lives, then thats what people wanted to read, and thats what people moaned about.

Why bother?

If you won’t read an article, why comment?

The vast, vast majority of insightful, interesting and well-thought out commentary on the games industry I have read has been on invite-only private mailing lists and forums that you will not find or be able to read. Why? because it shuts out the foghorn of internet abuse from anonymous angry kids. I try, in this blog to write stuff of some interest, from a point of view most people do not have (indie game dev) because I feel it might be something other devs and gamers like to read. Quite why people who hate me, and want to insult me even read my blog is beyond me. I think Jeremy Clarkson is a dick, so amazingly, I don’t follow him on twitter!

Let’s try again…

I studied economics at university. One of the things you learn is about maximising market utility. This is basically trying to achieve a situation where everyone is paying for something what it is worth to them (not what they ‘think’ it is worth). That means people who LOVE a game pay more than people who play it for 20 seconds. PWYW bundles kind of achieve this, but only if people are 100% honest about what a game is worth, and because they probably haven’t played it yet, it’s kind of backwards.  F2P kind of achieves it, but it doesn’t take into account different income levels. $100 to me is different to $100 to you.

The reason we want everyone to pay what something is worth, is that this leads to the absolute perfect allocation of resources. Really good games do really well. Really bad games tank entirely and the developer goes bankrupt. That’s the free market, and in theory it works great. it means we get more good games and less bad ones. If you don’t agree with me that this is a good thing, then stop reading.

Given that we want everyone to pay what something is worth, two things come to mind:

1) If you pay less than the value of something to you, then this is a market distortion, the developer is not rewarded in proportion to the products quality, and thus the important market-signal is not sent, so less games like that get made. THIS IS A VALID POINT BUT NOT THE ONE I WAS MAKING.

2) If you buy something you don’t like at all, and do not even actually EVER play, then a developer is potentially rewarded for making a bad game. A NEGATIVE market signal is sent, encouraging the production of more bad games, and taking resources away from making good games. This is the point I was making. Sales of 90% off where people grab 20 supposedly 20 hour games that they will never play lead to this problem.

If you don’t see how 2) is bad for Gamers, then I give up. If you don’t see that the mass phenomena of people buying games they never play leads to 2), then I give up.

More upbeat posts about Democracy 3 coming next :D

 

 

Post-BAFTA positech random update

So I didn’t win a BAFTA. I didn’t think I would. I thought Papers,Please would win it, and it did. I did get to drink champagne and listen to carol vorderman and some nobody from hollyoaks though. Quite why some nobody from hollyoaks is giving out games awards baffles me. At least Dara O Brien actually *is* a gamer.. Anyway…

By the time you drive to London & back, park in London, book a hotel room in London, BUY 2 tickets for the awards ceremony and hire special outfits that apparently in 2014 we still need to drink champagne… There isn’t actually much change from £1,000 ($1,600) in being an indie game dev at the BAFTAs. Obviously for a billionaire like me, this is petty cash, but it’s a big chunk of change none the less. Luckily those fine chaps at steam ran a BAFTA sale on the day with Democracy 3 included, which earned me about £12k that day, so woohoo! I win!

sale

Now I’m back in my sheep-surrounded country headquarters, and coding away, there are probably a number of other updates to mention. Update #1 is that for a LONG TIME, I will be working away on Gratuitous Space Battles 2, and mostly I just *can’t* show you any of the stuff I’m doing now until I reveal the ‘big feature’ in it, and I don’t want to do that until i have some newer art, which will be a month or three.

Secondly, there are firm plans now to bring Democracy 3 to the IPAD. Oh yes. the IPAD. I have not been a huge evangelist for the income-generating potential of the ipad, but I have had such commercial success with D3, and it’s such a touchscreen-friendly GUI, that I have taken the decision to give it a go. There are not enough thoughtful deep strategy games on tablets, so I’m hoping to find a niche there. I’m outsourcing this 100%.

facebook

Thirdly, I continue to throw money at advertising, despite nobody ever agreeing with my theories there :. Right now I have a pretty steady $400/day spend on facebook ads. My tracking (which I’m improving today) shows that getting someone to visit the BUY page on my site for D3 costs between $3-4. The game is $25, DLC can take that higher, and of course there is extra viral + future income. Right now, I’m content to continue with that experiment, having chalked up $4,541 on facebook ads this month. The direct+steam+apple app store sales of D3 are very good, so I’m still somehow making a daily profit on this, and as D3 has paid for itself happily, I’m looking at this process as a general ‘raising my general site profile’ expense right now. I’d stop if it ever hit 50% of my revenue.

There are also TWO other projects in the works under the positech umbrella. that probably sounds mad, but I’m slowly expanding in little dribbles, and I’m not working on either of them, so I still have plenty of time to concentrate on spaceships. yay!

 

Facebook advertising

I found it to be fairly effective. it’s another weapon in the armory of getting noticed. I know some people hate facebook and twitter ads, but those people forget that facebook and twitter are FREE. And nothing in life is free. Gmail isn’t free either, they both show you ads, and data-mine your email to build up a profile on you they can sell to people. This is why I like paying for stuff. ‘Free to play’ is anything BUT free. It means you are paying in time (artificial grind) or in personal data, or you are providing a service (cannon fodder to the whales). Absolutely nothing out there is free.

It does surprise me that you can’t buy a paid subscription to twitter or facebook to remove the ads. I’d pay $20 a year for each happily. Would you? Maybe the income from ads is way higher than that. I suspect so.

In an interesting development, I have found that facebook will let you target ads purely at desktop users, and ignore mobile but only *if* you edit this setting through the ‘power editor’ that seems to require you using google chrome to do so. This seems a bit strange, but at least they provide it as an option which is a relief, given that googles adwords service insists that limiting an ad to only being shown on desktop PC’s is somehow a technical impossibility, which is pure bullshit, and another reason that adwords ROI for me is lower than facebook. Do these hipster smartphone obsessed google-glass wearing kids not realize that there are still companies out there that make and sell (quite profitably) products that are aimed at the PC? like PC software maybe? Not everyone agrees that mobile apps are the way to make money…

Anyway, I’ve found facebook to be quite effective. Yes, you are helping to build up a presence on a service that you don’t control, and which is right now free (but how long until it costs you $100 a year to have a non-personal facebook account? a year? 5 years?), but I consider it a trade-off worth making. You have to draw a balance between contacting your customers in the place where they are (facebook, twitter etc) and ensuring you don’t hand over your entire community and social strategy to third parties. Also, you never know when you have it right. Commence much stroking of chin…