Game Design, Programming and running a one-man games business…

How can these stats about apple possibly be real?

I will never understand the obsession that modern companies have with reducing headcount. Its almost pathological. I totally understand that the marketplace can be competitive and that sometimes you need to cut costs, but this obsession with not employing any humans hits the hardest with companies that quite definitely have the available cash to take on a few extra staff.

The nature of may business (very long established one-man biz, set in a remote rural location, lots of legacy code, home-brew engine) makes hiring people very difficult, purely for practical and technical reasons. I am definitely not opposed to hiring people, and I actually think I’d feel really good about it. Every month I have to pay out royalty checks to 3 different people, and also pay at least one contractor, and it doesn’t feel bad, it feels GOOD, knowing that I’m contributing to the wider economy, and improving other peoples standards of living by creating employment. In some cases, those payments can help kick-start other small businesses who then employ people, and thats just awesome. Isn’t this the sort of thing we are supposed to be proud of as entrepreneurs?

To see whether or not you fall into the category of business owners who are really not doing their bit, take this simple test:

  1. Is it technically difficult, or practically difficult for you to hire new staff for some reason? If so, then I’ll let you off.
  2. Check your profit margin. is it less than 5%? are your company finances looking shaky? are profits falling dramatically? If so, then I’ll let you off.
  3. When you call the phone number for your company as a customer, do you get through to a real live human within 15 seconds? If so, then I’ll let you off.
  4. If you email your company as a customer with a technical support or customer services request, do you hear back from a human within one day? If so, then I’ll let you off.

I’m guessing this still leaves a very large number of businesses who could be doing amazing things employment wise, who instead are sitting on money in a bank and twiddling their thumbs.

Apples current cash hoard is 267 billion dollars. Their profit margin is 21.63%. I’m guessing that you cant phone up and speak directly to an apple customer service person right now, anywhere in the world. Why on earth not? (I just tried…and its a slow, irritating computer voice…to save hiring enough people…). The current total apple workforce is 123,000 people.

So the cash on hand for apple would allow them to give every single employee a windfall payment of $2,170731.

Yup, I had to check that several times to ensure its correct because it absolutely fucking cannot be. They can make every single employee of the company a dollar millionaire twice over. Or they could just spend HALF their current *cash* and make them all dollar millionaires. Lets look at it another way. The average salary in the US in the bay area tech firms is $142,000. Lets almost double that (yeah right) to account for employment costs, office space etc, and call it $0.25 million per employee per year.

Apple could afford to hire one million and 68 thousand tech workers for a year and still not burn through its entire cash hoard.

Or to put it another way, assuming all 123k people earn that crazy bay area salary, apple could double its current workforce, have them all sit on their ass doing absolutely nothing all day, and it would still take 8 years for the resulting cash drain to wipe out their *current* cash mountain.

PLEASE someone tell me my sums are wrong because they MUST be right? It couldn’t possibly be the case that despite Tim Cook being a ‘nice guy’ the first openly gay tech CEO who is trendy and right-on, and popular and seemingly one of the good guys, that he would rather sit on that vast obscene pile of capital and not spend a penny of it on increasing the workforce or improving the income of apples employees? Surely that would not be the case, Especially as Donald trumps recent tax changes are apparently designed to boost employment?

And of course, lets not forget that in the very home of tech-financial excess, San Francisco, there is a MAJOR homelessness problem. Its actually truly shocking. Apple could fix this out of their spare change. In the UK today there was an announced plan to completely eradicate rough sleeping which was put at costing £100 million. Say it should be £200 million instead, which is $260 million, and this would be for ONE city not a country. Apple could do that with one thousandth of its cash hoard.

These companies are not innovators who are making our lives better. They are like pharaohs and emperors treating the rest of us like peasants, beneath their contempt, not even worth saving.

 

EGX helper needed

I NEED HELP.

Or to put it more accurately, me and Jeff need help. We are showing off Production Line at EGX, the trade show in Birmingham UK on these dates:

20-23rd September 2018.

Its a big show, the UKs biggest by far, and has a ton of stuff showing there, including production Line (wahey!). We have a little booth with 2 PCs, and have to man it all day for 4 days. I cannot even be there the first day because I have such an amazingly busy social life, but will be there the remaining 3, as will my padawan Jeff (of Democracy 3:Africa coding fame).

The trouble is:    I HATE MANNING A BOOTH. Because I’m far too introverted, but I know I have to ‘be there’ to talk to people now and then, so I tend to be there ‘a bit’ and then wander off and seek solace in dark corners to muse on the existential pointlessness of it all. because we always need one person at the booth, and even Jeff has to eat and get coffee and lie down now and then, we need someone to come help us out part time. Is this you?

Ideal candidate would be 18+, an indie developer themselves who lives in Birmingham and would like to go to EGX for free, plus earn some moneys. (probably not a sack of money, maybe a small bag?). Obviously you have to be available on the dates given. The show is from 10am-6pm every day apart from Friday and Saturday when its 7PM. I dont need someone every day for the whole day, we can work out some rota where one or more of us slink off early or start late each day. I never need 3 people at the booth, frankly I only NEED one, but will often have two.

What I need you to do:

Just *be* at the booth, and keep an eye on it, make sure nobody swipes my cool miniature car and robot arms, and that if the PCs crash, or the games crash, reboot the PC/restart the game. I will give you a free copy of the game which you need to play for a good few hours before the show so you can answer any really basic questions people have. If press show up and need me, and somehow neither me or Jeff are there, you need to phone or email me or give them my details. Its not exactly hard work, by any stretch, and it gives you plenty of free time to wander around the show and see cool stuff. Also if you are an indie dev who has not manned a booth before, its a great way to see what its like at somebody else’s expense.

YOU NEED TO BE ABLE TO GET TO/FROM THE SHOW EACH DAY. In practice, you need to be living close to Birmingham. The NEC is REALLY easy to get to, and its not in central Birmingham. Obviously you need to be a nice person, and happy to talk nicely to the general public who may approach you and ask for help. I genuinely dont give a fuck what your gender/age/height/race/shoe size is. Ideally you look more motivated than this guy:

IS THIS YOU?

If so, can you email me at cliff At positech dot co dot uk, and tell me a bit about yourself, and how many of my vast list of criteria you meet?

THANKS :D

 

Risking everything you have to make it as a successful….cliche?

I think the key to making money at something is to invest for the long term, be prepared to lose before you win, to put your money where your mouth is and take big risks…

…to an extent.

You probably know about survivorship bias, where you listen to nothing but the tales of success from people who took big risks. There are definitely many, many cases of people taking insane risks, those risks playing out and them making a huge, incredible success of it. In the world of video games, valve deciding to sink all the half life profits into HL2 AND also trying to create a digital distribution store when retail was still all-powerful was an insanely high risk venture. It worked, and the rest is history. Making a game which fits in no established genre such as the Sims or for that matter, ‘Democracy’ is also a big risk. Doing this entails being prepared to be wrong in a BIG way, and lose 100% of your investment.

This is something I am minded off today when reading a very long, depressing and complex email about a renewable energy investment I made that is being held up and rejected by government bureaucracy (with zero cause) which could, theoretically lose me a fair chunk of money. Real actual *OUCH* levels of money. It will be extremely vexing if this is the case. I tolerate that sort of risk, because when investments like that work, they work very well, and the returns are great.

I’m a high-risk investor who is happy to tick the ‘yes I know what I’m doing and may lose it all’ box on a regular basis. I have some money in lithium mines, some in palladium futures, lots in the electric car company ‘Tesla’ and a bunch of robotics and biotech stuff. Some of this has been a huge success. others… not so much. Overall… I think I’m doing well, but you never get to say that until you cash out. I’ve also invested in indie games, both as a publisher (Redshirt, Big Pharma, Political Animals, Shadowhand) and as a passive investor. Some of these made several times my money back, some have lost me money.

And right now…as I type this I have two CFDs (very short term bets) on Tesla, both of which I am DOWN on, and both of which cost me money each day just to keep the bet running. I have made 37 consecutive profitable trades doing this, but may be close to coming unstuck on these two. Only time will tell. You can probably understand why I thought I couldn’t lose: (The loss calls still make a profit, just at the lower range of my position)

The trick is… I’m never betting the farm. Do not bet the farm. Ever. I’m not even betting a small barn from the farm.

Don’t think I’m not tempted. I’ve seen stock market trades, AND video games, where I’ve thought ‘LOL, this is easy money. I should sell the house, car and liquidate everything else to really max out this sure thing’. Sometimes those trades shoot way up, and I hate myself for being such a coward. Sometimes they go up a bit. Very, very rarely, they crash like a meteorite. The end result of my level of caution is that I’m not a billionaire, but I’m not in the gutter either. This is a *good thing*.

Do not risk everything to make your dream indie game, or fund the writing of your first novel, or even your second or third or tenth. I’ve made a lot of games (at least 20), and even if I thought my next game was a sure-fire hit, I wouldn’t bet ANY money that I couldn’t afford to lose. Obviously this is much easier to say with no mortgage and some cash in the bank. Normally people cannot possibly make a game without spending their last dollar on it… or can they?

These days we have kickstarter, we have patreon, we have indie publishers. if you cannot persuade anyone to give you the minimum money you need to make an early access game through any of those three avenues, then that is a BAD sign and NOT a sign you should remortgage the house or sell a kidney. There is a myth that you have to ‘risk it all’ to become a hit, which is perpetuated by Hollywood movies, and TV shows where this trope of ‘risking it all’ and ‘succeeding just before they ran out of food’ becomes embedded in peoples idea of what it means to be ‘creative’. The romance of the ‘struggling artist eating out of bins who then becomes a billionaire’ is frankly bollocks.

Democracy 3 is a good example. Its a successful game that made me some decent money. Did I risk everything to ‘take a chance’ and make a hit? Nope. I risked fuck-all. I coded that in my spare time while I had a full time job (and a contract to ensure that was ok). I then made a sequel when I knew that the original was already popular. My wife and I both worked full time and we had no kids, so me then deciding to quit and make more games was zero risk, especially as I was already making more from my older games than I was getting in salary anyway. In all my times making video games from 1998s Asteroid Miner onwards, I’ve been unable to pay the mortgage for two months in total.

By all means take some risks. Risks are good. Risk is part of life. Don’t make any decision that could wreck your life and screw up your family.

 

 

Playing a ‘role’ on social media

I have a superpower, which is effectively useless. I may have mentioned it before. I have an uncanny, even seemingly impossible ability to memorize dialogue from TV shows and movies, even if I’ve only seen them once, depending on the style of the show. Sometimes its even from shows I just overhear and don’t watch. Its strange. A line of dialogue that comes to mind to me today is this, said by Toby in the west wing:

I asked him about his vote, he told me, I said then if he's asked about it
tonight he
should and only because it's the easiest thing to remember, tell the truth.

 

I like this quote, and I like to broaden it out to a general principle, which is, if you want to make life easy for yourself, you should, because it’s the easiest thing to do, be yourself. I think this applies pretty strongly to social media.

I was chatting to a dev recently about social media profiles, and what you should put on there in terms of your Bio, and whether you should admit to this, or highlight that… and it got me thinking about the fact that I never really bother spending too much time thinking about this sort of thing. The ONLY exception I make, and the only situation where I edit myself, or pay any attention to what I’m sharing or talking about, is that although I’m married, I don’t mention my wife a lot on social media, because I do not feel like I have the right to include her in any public discussion without explicitly asking her. Its generally good form to let people stay in control of their own privacy. I also dont make that many references to exactly where I live…because there are crazy maniacs out there, so why risk it?

But in terms of everything else, I’m pretty much ‘me’ on social media, and I thus tend to ‘enjoy’ it more than many other game devs I talk to. I do *not* spend a lot of time thinking about ‘what to tweet’ or ‘what I should write a blog post about’. My twitter and my blog are basically my diary, and my chats in bars with buddies. I’m not writing the Gettysburg address here, and I dont think what I type here will accelerate or destroy my career in a single paragraph.

There is a brilliant ‘German living in England’ comedian called Henning wehn, who makes a whole career out of affectionately mocking his own Germanness, and he has a great line, which I find very funny, and if you don’t see that its funny, I think you might be taking it the wrong way:

“I’m just one accidental holocaust denial away from ruining my career”.

Which if anything is mocking people who cant see that they are being offensive, whilst also giving a nod to the English view of Germans. He also has a lot of jokes about stalingrad, I’ve seen him live twice, he is awesome.

Anyway…

My point is, you ARE NOT going to lose half of your steam revenue because you say something mildly controversial on twitter, or because you admit that you enjoy a certain band, or comedian, or that you eat meat, or you are gay, or bisexual, or trans, or black, or white, or anything else. 99% of your customers don’t follow you on twitter, and 99% of those who do follow you because you make games/art/whatever. If you are a republican, or Christian, or communist, or animal rights activist, then fine, thats part of YOU, thats the honest YOU. Unless your hobbies include serial killing you are unlikely to shock people with revealing the true you, so go ahead and do so, its incredibly liberating. Plus people are easily blocked and muted on twitter anyway.

I do all of my weekly blog videos in one take, unless something catastrophic goes wrong. I’m not going to go back and edit out things I said that were dumb, or if I swear, or I make an unfunny joke, or I screw my face up and look baffled. I am an unfunny dumb guy who often looks baffled and forgets what he started talking about, and letting me do that on video makes video recording a breeze.

And yes, a non-trivial proportion of my twitter posts are made after a drink or two (especially the really bad ones). I still (sort of) remember this night:

..and hey, thats fine. This is what I’m like, and I think people prefer to really know someone is a real person rather than just a stream of PR fluff like:

“We at positech are so excited to have #ProductionLine in this years #SummerSale. Its our most popular SKU, going forwards.”

Who cares?

And I don’t think it really matters to have some politics in your social media. I don’t hide mine. I’m a liberal-minded capitalist with a passion for environmental issues. I’m sat here typing this wearing a Greenpeace t-shirt and not afraid to say so. You might hate my views on tax, or dislike Greenpeace, or think I swear too much, or be shocked I’m an atheist. Thats cool. everyone’s different, but it makes little difference to whether or not you will enjoy playing production Line, and I’d rather be honest about who I was than spend half my life trying to play a bland inoffensive ‘role’ to add 0.1% to my income.

Be yourself, its not as stressful as trying to be something else.

New forums coming, plus modding justification, youtube DMCA

About two weeks ago someone pointed out to me that the positech forums were ‘disabled’. I assumed that they had been auto-disabled because their phpbb3 version was old, and I had put off updating it. So I set about doing the (incredibly buggy and tedious) update process, and it got confused, and borked some things, and then started running slowly, with the database being a different version to the php files, and me wanting to basically burn the whole thing to the ground. Its 2018, and phpbb3 frankly still looks like its from 2005, and I hated updating it, and I hated having to fiddle with the (frankly random) UI for assigning permissions which seems like it was written by seven different coders, none of whom speak the same language, and who definitely dislike each other…

So to cut a long story short, I hunted around for decent, managed forums, found a package I really like (although its eye wateringly expensive TBH), and decided top go with that, and they are currently trying to migrate it all, so that every post, image, avatar, user account and so-on, all get exported and we can just pretend this whole phpbb3 thing was a mistake made in our past, which will always haunt us, but something we agree never to talk about in polite company. I’ll keep you updated.

Now i am fully aware that the ‘general consensus’ is that forums are a waste of time because you can just use reddit/discord/steam/someone else, but frankly the idea of working for years to build a nice big community that will then get suddenly overnight locked behind a paywall (as facebook did with its groups), or which someone could suddenly just close (like people whose twitter accounts vanish) or where someone can start dictating different terms (like youtube are doing to monetization)… well that doesn’t sit right with me.

Make no mistake: community has value. it has a LOT of value, which is why silicon valley is often assigning such sky high insane valuations to social media networks with no business model (snapchat), in the belief that just ‘capturing the place where the community is’ has incredible long term value for a business. My forum has been neglected on and off, but now it has a total of 75,000 posts in 10,000 topics, none of which is spam. This is all discussion of MY games, and is an SEO goldmine in terms of making my site a go-to site for discussion about them. This has VALUE. It also will have more value if I give it more love. So… in the near-term expect to see me banging on about my posh new forums, and how I will be taking part in discussions there more often.

Recently I did a blog video:

And in that video I talked about the modding support coming to the game, which prompted a few people to say WHY! WHY are you doing modding support now, when nobody asked for it? The answer is quite simply that hundreds of people asked for it, they just did it through the in-game questionnaire on developer priorities. I present to you the charts from the last two versions.

So yup, mod support is coming, and its cool, although not the final version by any means. And yes. I AM keeping an eye on the ‘vehicle types’ demands and plans are underway.

I recently read a question online from a developer who found youtube videos with links to pirated copies of his game, wondering if he should politely ask them to remove the links, or if he should get a lawyer and get them to write a DMCA request for him etc. There was some VERY POOR advice given to them,, but I thought I’d chip in and say YES TAKE THE LINKS DOWN! And its easy to file a DMCA request with youtube without needing a lawyer or more than 2 minutes, you do it here:

https://www.youtube.com/copyright_complaint_form And select copyright infringement.

And you don’t need a lawyer, and if everyone who had an indie game occasionally checked youtube and did this, a lot of these people would lose their channels, which would be *no bad thing*.