Game Design, Programming and running a one-man games business…

Students, piracy and HITLER (yes really)

I read about a law going through in the USA that attempts to cut down on student piracy on US college campuses.

One of the aspects of all this which makes me despair a bit is the attitude of the students that they are somehow entitled to free everything, music, movies, games etc… Be warned, I’m about to sound like an old man…

I think this is part of a general trend in the west, and I think it’s because of adolf hitler. Here is why…

My grandfathers generation, and to some extent my fathers, lived through World War 2. My Grandfather was a soldier fighting in Africa and Burma. They put up with a serious lack of everything. No cod during the war, no decent meat during the war, no bloody anything basically. You ate what you were given, and you were thankful. People put up with a lot, make-do-and-mend etc etc.

That kind of attitude sticks with you for life, and when that generation had kids, they drilled it into their kids too. The value of a hard days work, respect for the law, making do with what you have etc etc.

But that next generation grew up without any disasters or wars to speak of. They lived relatively happy, prosperous lives, without fear of invasion, war, or serious food shortages or poverty. People got used to enjoying entertainment without seeing it as a luxury, but part of life. When it was time for them to have kids, they stopped drilling the military drill-sergeant attitudes into their kids.

Those are the kids now at college.

I noticed it recently whilst food shopping. There was a woman with her young kid (maybe 6? 8?) accompanying her on the weekly grocery shop. The mother was constantly subservient to the child. “would you eat this?” “do you want one of these?” “what would you like to eat?”. I couldn’t help but want to vomit. Maybe *we was poor but honest* when I was young, but I never had all that crap. I ate the food that was available. My parents bought it, so it was up to them. The idea that everyone else would work around my desires, when *they* were paying would seem farcical.

Yet this is how families operate now. Kids are the decision makers. They get to eat what they like, watch what they like, play what games they want, listen to what they want, and it’s all paid for by someone else. If mommy has to get into credit card debt to buy little jimmys xbox 360, she does it. End result: Kids who know the value of nothing, and expect everything to be given to them.

Complete bollocks? Who knows, but I certainly think there is a grain of truth here. Part of me does worry that if and when the current generation gets a serious shock (world war 3, or severe climate disaster), we just aren’t cut out to deal with it. Rather than all coming together with ‘the blitz spirit’ we will become feral and confrontational, hating to consider even the tiniest sacrifice in our own standards, regardless of how much it is needed. Just looks at how people resist even changing a light-bulb to literally save the planet. We live amongst the ‘everything for nothing’ generation, and I’m pretty sure it’s a bad thing.

Cue summaries of this post that say “game developer links piracy to hitler”. Feel free, It’s all publicity for me :D

Sticking to our corner

They say that there are 800 million people on the web, and google claims to have indexed over a trillion pages now. Anyway you look at it, the web is a BIG place, with tons to offer, lots to do, and bags of opportunity. The web is the very first real worldwide marketplace, where anyone (even a guy in his bedroom in England) can sell something he creates all over the world, to an audience in the hundreds of millions. Surely there is a catch?

Yes.

The catch is, that those 800 million people aren’t looking for what me or you makes, and even if they did, it’s not easy to find us. I think part of the problem is that as human beings, we haven’t really adapted our brains or our attitudes to the web. We are still thinking like apes, clustered together in our own little social groups.

Think of the last time you read the world news online. Think of the time before that, and the time before that. I’m 95% likely it was the same sites all three times. Right? I know I get my news from the same place (BBC news), despite the fact that I could just as easily read it here or here or here. And that’s just the Uk take on the world news. Maybe I want a US view? or maybe Australian? How about a totally different point of view?

I don’t go to any of those sites often at all. I stick with what I know. So do most people, for news, stock market information, travel information, the weather, and for entertainment.

If people get their games news from a site that doesn’t ever feature indie games, they may never hear of my games. If they buy their games from Steam, I’m invisible to them. If the maybe 0.01% of games sites that i advertise with arent on their radar, I am invisible. Obviously that’s bad for me, but it’s also bad for them.

When was the last time you went to a totally new website that you haven’t visited before? and what percentage of your surfing is truly exploring what’s new, as opposed to rechecking the same 20 URLS in your bookmarks? And most relevantly to me, where do YOU get your games news, reviews and demos?

Politicos > Gamers (for sales).

According to a recent perusal of my ad stats, it seems that I get a better return on investment advertising Democracy 2 on politics commentary sites than I do on news sites. I get as many site visits from both, but the people coming from the news sites are more likely to buy.

I can’t pretend to be massively shocked. Hardcore gamers tend to be a bit more demanding of games visuals, many of them refusing to even consider playing a non 3D game. A lot of gamers also have a ‘shopping list’ of features that MUST be in every game if they are to buy it. They demand multiplayer, co-op, extensive mods, variable resolutions, a persistent world, HDR lighting, several hours of music, etc etc.

People who don’t generally play games tend to be more impressed just by how easy it is to play, and how much fun it is. They don’t automatically compare a game to it’s rivals, as they haven’t played them. Very few people who bought the wii as their only console ever bitch about its low-poly models. They have no means of comparison, and don’t care.

Perhaps this explains the whole casual-games boom? These gamers don’t know any different. They don’t demand multiplayer or 3D, because they don’t know what they are. They just want fun. Happily, they also don’t know about pirate websites (or are too sensible to risk using them). Anyway you look at it, these people are a desirable group to sell my games to. Thats’ something I decided today :D