Category: business

When I asked why people pirated games I got a lot of people saying something along these lines:

“Demos suck! They are such a small part of the game. I HAVE to pirate the game to see if the full version is any good, rather than just the bit they showed me in the ‘demo'”

But after a month of trying a very long (60 turns) demo for Kudos 2 I have concluded that this just isn’t true because:

1) The pirates still pirate the game anyway, and

2) The long demo seems to be contributing to a lower conversion rate, ie: people are trying the demo and not buying the game as much s they have with my other games.

Now I know that it is very tricky to work out whether this is because the demo gives too much game away, or whether its a problem with the quality of the game, but given some very good reviews, and some very positive forum and email responses from buyers, I think generally the game quality is pretty good (certainly it’s way higher than the first game). I am guessing that the demo basically gives away several hours of entertainment for free, and it’s just too darned long. So I halved the length of it and re-uploaded a new demo today to see if that improves things.

A GOOD demo (from a business POV) is one where as it kicks in, the player thinks “What? OMG I was getting so into this game”. In a sense, the demo is the first course of a meal, the opening scene of a movie. Give away too much, and you lose sales. Most people will take a free starter rather than pay for a whole meal, and I’m sure a lot of people like me get bored towards the end of todays’ long and tedious movies anyway :D

So hopefully it will work and I might get some more sales…

In unrelated news, check this out. Seems some people are really getting into modding Kudos 2 :D

Soooo… Kudos 2 can now be purchased somewhere else other than direct from ME. Why you would do that is beyond me, but in case you have some sexual fetish that makes you order games through third parties, you could go HERE and buy it from gamersgate. A few other ‘portals’ will also start selling the game later today, and in the next few days.

I’ve been very busy with marketingy stuff, and checking for any bugs in Kudos 2. Now the code is all finished and put behind me, I start getting twitchy fingers on the topic of improving btis and adding new stuff. I’m on holiday from the start of next week, so there isn’t enough time to get anything big done, but providing the entire positech business empire isn’t crumbling when I get back, I’ll hopefully find time to add some more stuff to the game.