I ran an ad on reddit recently on the /games subreddit. it’s the place for fairly serious gaming debate, and I thought it would thus be a good match for my very serious political strategy game Democracy 3. It was a ‘sponsored link’ right at the top of the page. First things first, don’t let all that information on reddits ad page about ‘how ads work’ fool you. That’s an old comic they drew years ago and is completely wrong. they just sell impressions at $0.75 CPM. they really should update that…(I think this is a recent change).
Anyway….normally $0.75 CPM is a bit high for indie game advertising, but it was targeted, and a good experiment in a potentially rich new source of players. I put $250 into it, which lasted about 3 days.
According to the traffic stats provided by reddit I got:
Which says 1,140 clicks. On the face of it, this isn’t too bad at all, 22 cents for a quality-traffic click. However, if I check google analytics for that page and its source I get this
Only 199 views? that’s insane where are all the other views? Let me check my webalizer server logs instead… I see about 2,200 hits from reddit/r/Games for the month (which is almost certainly all this ad, as I have been listed only in /indiegaming until this. If I look at different logs from awstats I get 1,000 visits for the month from /r/Games.
So what value do I believe?
Well in a sense, who cares? All I care about is how many of those people bought the game, but so far I am suspicious about the tracking I have in place there, although it seems to work very well for other games so…arggghhhh!. Can I conclusively say the ad was worth it? I suspect not. Something I can definitely say from all this is that google analytics is CRAP at actually tracking the number of hits you get from a site. It could be php acting up, maybe people have javascript turned off or ad-block software turned on that blocks google analytics? All of my online research has given me long lists of reasons a few clicks might be missed, but not 90% of them. If we believe awstats & reddit 9and I’d be surprised if any site selling ads had the cheek to lie about them, they WOULD get caught by someone, and then the site is toast overnight), then it means that all of my google analytcis data has to be taken with a huge helping of salt.
Would I advertise on reddit again? Maybe, but I have other methods I’m experimenting with for now. (BTW don’t bother with google video ads, total waste of time and money).