I made some silly config mistakes today and sent an email to some people who I wasn’t intending to email. There is no ‘harm’ done, but some people who bought Democracy and Democracy 2 got an email from me on the basis of them *not* having bought the sequel.
I screwed up.
Nobody has really complained, which is great, because the minute I realized what had happened, I worried I had committed email sin by effectively spamming. I guess I just have to put it down to experience.
Like a lot of developers, I don’t handle the sending of emails myself. You might wonder why not, and ironically the answer is spam. If you try and send more than 100 or so emails, many ISP’s will block your ability to send emails for a few hours or more. This is a GOOD idea, because it prevents you unknowingly being part of a spammers botnet. It’s also good, because there is no chance of any paranoid, badly configured ISP’s anywhere assuming you are a spammer and blacklisting you (nightmare!).
I use this company:
YMLP
To send my emails. It’s not free, but it’s a worthy investment. I don’t mind paying to send an email to a bunch of people, because it makes you think about the content. I read some wise words from a respected marketing guru, saying that you should only email someone from your business if you would still have sent the email if it had cost you $0.42 (per recipient). Despite my balls up today, this still holds. The number of companies that send me pie-in-the-sky bullshit every week on the sad misunderstanding that I am interested in their megabucks 3D engines, are recruiting Animators, want a job in IT support etc etc, is sad proof that *most* businesses who send email (not spam, but ‘targeted’ emails) wouldn’t send most of it even if it cost $0.01.