Ok, I admit it, I wanted an excuse to type war inside my head. But there really is one.
There is half of me that looks at the games industry, and Positech, and Gratuitous Tank Battles, and reads books on how big big companies (google, amazon etc) got where they are, and thinks:
“We are literally INSANE if we aren’t taking at the very least a third of our profits and throwing them madly into expanding the business by way of advertising spending, promotional activities (conference appearances and promo stands etc), stuff like T-shirts and posters and hiring a proper PR agent to grow the public awareness of the company,
The other half of me thinks:
“Those ads are not converting at a rate that makes any economic sense. It’s money burned. Plus this partnership with X or Y is not as profitable as if I did it myself, plus I can do all my own PR, plus we live in turbulent economic times. If we have $X in the bank, we should definitely leave it there, as an insurance policy against having a really bad year. better safe than sorry”.
It’s a constant battle, which means that my google adwords budget can swing madly from £150 a day (first half of brain is victorious) to zero (second half is winning).
My pet theory is that a lot of entrepreneurs I admire (Jeff Bezos, Duncan Bannatyne) just don’t have the second part of the brain at all. They see no downside, no need for caution, no possibility of failure, and never consider the companies money to be for anything other than growing the company.
Maybe that last sentence is the true key. is positech’s income mine? In a legal and practical sense, it is. But should I stop thinking that it is, and think of it as positech’s? Maybe if I did, I’d be free-er with promotional stuff, and spending in general. I could tell you amusing, fairly embarrassing tales of the stuff I’ve done on my own (badly) because I was too cautious to pay what amounts to quite small amounts of money to get other people to do it.
I may experiment with the idea of thinking that positech and me are different things. Ommmmmmmmmmm……